But first, why should you listen to me? Hi, my name’s Joanne… but you can call me Jo!I’m the founder of Zanthii Communications – a successful PR agency. I have been in PR for over 20 years and secured tens of millions of dollars of free media for my clients on television, radio, top podcasts and in magazines and leading online publications. Just a few of the media outlets are below…Let’s get back to the causes of why it is getting harder and harder for entrepreneurs to get new clients…
Reason #1Well, the first reason already has business owners shaking in their boots… The cost of advertising on Google, Youtube, Facebook and Instagram is going through the roof… it’s extremely competitive and the costs will continue to skyrocket! But it’s more than the ad cost and competition that is making it hard to get new clients…
Reason #2People hate ads because they interrupt their online experience – I mean, how much attention do you give Youtube ads before you hit the “Skip” button… and how do you feel when ads interrupt your favourite TV program? Ads suck, don’t they? Some experts even say that “ad annoyance” can actually damage your brand’s reputation due to the negative ‘interruptive’ nature of ads. I must admit, I hate being bombarded with advertising almost everywhere I go… In fact, you may be like countless other business owners and entrepreneurs, and have spent a fortune on ads without results… Listen… ads are great, but there is one massive factor that can make them fail, over and over again – if you don’t get this right, it will be like flushing money down the toilet… and digital marketing agencies WILL NOT tell you about this super-critical factor – because they would have to turn you away to fix it before you became their client! I will reveal the critical factor in just a minute… (once you know this, your ads will go into overdrive!)
Reason #3They do what everyone else is doing… continually posting on Instagram, Facebook and LinkedIn – and get zero results or recognition. It’s like the blind leading the blind… It hardly seems fair… but the truth is that all the social media in the world will not help you one bit, without this critical factor! Why it’s not working:
Secret #1:There is one reason… and it is:
- why ads don’t work,
- why the daily social media posts don’t work, and
- why some entrepreneurs must drop their prices, then beg to get work!
It comes down to ONE WORD: ReputationYes, entrepreneurs and their businesses must have a good reputation. Give me a second, and I will deep dive into this a little more, because this is powerful…
Secret #2:People must know you, like you and trust you before they will buy! The ‘Know, Like and Trust’ formula affects everything. We spoke about Those Skyrocketing ad costs earlier. Listen, I get it – you can’t change the costs of ads, but you can make them a LOT more effective… Once people know, like and trust you, they will not think your ads are intrusive or annoying! They will start engaging with your ads. If your ads are ineffective and cost you more than they make, it is likely because your business has not built a reputation (and therefore, no trust) in the market…
Secret #3:Many businesses fail because they pay for advertising to build their reputation. Then they wonder why they go broke before they bank! Avoid that common mistake. Instead: build your reputation first, and then advertise… NOT the other way around! The trouble is that a quality reputation usually takes a long time to establish. I will soon reveal how you can build your reputation literally overnight!
Where Some Businesses Go Completely WRONG!When business owners need new clients, and they have no reputation in their market, it can lead them to commit ‘business suicide’. Let me explain… Business owners’ needs new clients. Then, business owner reduces prices expecting clients to flock to them instantly… But something else actually happens… They unwittingly attract clients who have little or no money (I can almost guarantee it!!!) They also establish their reputation as ‘cheap’. This is establishing the WRONG reputation. Meaning that clients who have little money will know, like and trust you!
Secret #5:You must target clients who have money to pay you. The truth is that wealthy clients will avoid ‘cheap’ businesses because they perceive them as ‘the lower quality option’… The only thing that matters is how people perceive you and your business… and if you are perceived as ‘cheap’ you will:
- Gain little or no respect.
- Work for a tiny fraction of what you’re really worth.
- Attract clients who expect low prices.
- Spend your days preparing endless quotes and proposals that go nowhere.
- Have time-consuming meetings with prospects who say they “will get back to you” – but never do.
- Be constantly answering to demanding clients.
- Take on work that you don’t want to do.
- Get clients who squeeze all of your time and energy, so you have none left for your own family!
How to Build Your Reputation Almost Overnight?Yes, you can do Google reviews. The truth is that this still works, however, trust in the review sites are dropping dramatically… I mean, it’s hard to trust them when almost everyone has 5-star reviews! I am talking about the time-tested method to build your reputation fast:
By Using the Power of FREE Publicity…“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
– Richard Branson –
Who Can Publicity Work For?The true beauty of publicity is that it can work for any type of business, brand or person. For example, entrepreneurs, small businesses, online businesses, startups, influencers, trade businesses, retail, professional services, and so many more. Publicity can work for any size business. Listen… You can seriously transform yourself and your business. The confidence that you will gain after you score publicity will be absolutely off the charts. Your friends and family will think you are a celebrity and are finally ‘kicking goals’ and your business will grow and grow!
The Publicity Industry’s Dirty Little Secret…There is a lot of mystique about the public relations industry which probably stems from the old Madison Avenue days… when contacts and ‘media insiders’ were a huge part of the game… Not anymore!
Secret #6:Now, thanks to the digital age, you can cut out the middle man and do it yourself, 100% FREE! You can get publicity, even if:
- You’re not a writer
- You have no experience whatsoever
- You have no idea of what to say or email
- You have no idea where to find media contacts
- You think you or your business is too boring, too old, too fat, too embarrassed or ‘too’ anything else!
The Massive Benefits:
PowerfulNo other method can add a shot of adrenaline to your business as quickly as publicity can. The media is extremely powerful. Infomercial companies put ‘As Seen on TV’ labels on their product boxes because they know that being ‘on TV’ is extremely persuasive! (even though the only time the product is ‘seen on TV’ is because they paid for a few 2 am timeslots) There is simply too much to gain by getting in the media – for example:
- Getting recognized as an expert with features in big-name publications
- More clients who beg to work with you and who pay you handsomely for the privilege!
- Dramatically boost the value of your business
- Grow your email list with an avalanche of potential clients
- Get invited to industry functions and events
- Meet influencers and have industry icons and thought leaders share your work and insights
We spoke earlier about how important reputation is…I am talking about the reputation where people must know, like and trust you… before they buy from you. You see, the most critical factor is not how you see yourself – it is how your target audience perceives you that’s important! What’s the difference? It is people’s perception of your business that counts. If people perceive your competitor’s business is the ‘best’, then that’s the truth (for them!). If you’re like many other outstanding businesses, and you have inferior competitors who are ‘making bank’ then it is highly likely that they have built a reputation in the market. And the fastest way, hands-down, to build a reputation of trust is through the media. I mean, one story can quickly build the reputation you need OVERNIGHT! For example, I successfully pitched a story about a little-known Australian beauty pageant to Channel 10’s The Project with the angle being that the pageant embraced inclusivity and diversity. When the 5-minute 30-second segment aired, the beauty pageant’s website crashed due to the sheer number of pageant hopefuls wishing to sign up! Imagine how much trust and credibility you will have if you get your business in your local newspaper, the Today Show, or in Forbes! While trust and credibility is the reason why your competitors are winning…
There’s a MUCH bigger psychological game at play!Let me explain… To form a belief about a business or person, our brains create a response based on our past experiences, emotions, memories and stories we hear from others – I call this ‘brain work’… When we need to decide on something, our brains will take those factors and calculate whether that thing is either good or bad / yes or no… For example, when I say “used car salesman”, what do you think? Your brain creates a response. If you have a negative response to “used car salesman” then it is going to take you a lot of ‘brain work’ to change that belief. But there is one thing that can decide for you before you need to do brain work. It’s called social proof. Social proof is a huge shortcut for ‘brain work’ because the people that we trust have already done the thinking for us. It is why we trust a doctor – as soon as we see the lab coat and stethoscope, we don’t need to do ‘brain work’ to review their medical degree and experience… we trust them immediately… It’s the same way that we trust experts being interviewed on the Today Show, CNN or in the Australian Financial Review… we don’t have to think, thanks to social proof! There is no better driver of social proof than with Free Publicity in the media. There’s something else. The media also does something else that adds to social proof… Remember we said that in order for people to buy, they must know, like and trust you? Well, when you appear in the media, you gain the ‘celebrity effect’ which causes people to want to know you, want to be your friend and even buy from you… If Will Smith asked you to buy from him, you’d probably do it. It’s because we LOVE celebrities! I mean, the most famous family in the world are known for nothing else, other than being in the media… you know who I’m talking about.
The fact is that media has that double-bang effect:
- Social proof, and
- Celebrity status.
What does this mean?Once you get in the media, people will be much more likely to know, like and trust you!!! And therefore, more likely to:
- beg YOU to do their work
- pay WHAT YOU’RE WORTH, and
- tell their friends that you’re their friend and REFER business to you!
- invite you to parties and events.
Want to know the best part?Once you even get ONE media win, your business can capitalise on that for years and years!!! However, when ads are gone, they’re gone… Also, once you get into the media, it is the ULTIMATE content to share on Social Media. I call this the publicity multiplier effect… Also, think about how you will feel when people start talking to you like a celebrity in your industry! I am not talking broad market ‘Kardashian status’…. I am talking about “Industry celebrity status”
My stunning realisationAs I was growing my PR agency, more and more businesses were approaching me, and the busier my agency was getting… the less time I had to train employees (a classic example working in my business, and not on my business)… The problem was that the ‘traditional method’ for getting publicity that they teach at University was inefficient and outdated… I could not afford all of the extra time… So I decided to distil all of my knowledge that I gained from University (a degree that cost $60,000) and my 20 years’ of experience getting free publicity for countless businesses, into a simple, step-by-step method… that is literally FOOLPROOF! Everything from finding an angel, how to write a media release, creating a PR Schedule, getting in touch with journalists easily, and so much more! After 12 months of tweaking and refining, BANG! I nailed it…
“If I was down to my last dollar, I would spend it on public relations.”
– Bill Gates –A New, FOOLPROOF 6-Step System to Get Free Publicity For Your Business… It was brilliant… I was able to train new staff in days – not weeks!!! The best thing about the system is that one of my trainees who was 17 years old, fresh out of high school, took my system and got results by herself!!! That’s when I knew I was onto something…. And the fact that I found a cost-effective way for businesses to profit in ways that have been previously difficult and expensive was enough for me to create this uniquely simple training – with the support of an online community… I am very proud to say, that it is a system that teaches you the practical steps to get results in just 30 days or less!
“Are You Ready to Discover How You Can Finally Get Paid What You Are Worth And Have Time To Spend With Your Family That They Deserve?”
Firstly, I am Going to Tell you the ‘Dirty Little Secret’ of PR Agencies…
Secret #7:It is as easy as pie… As I have already mentioned, PR is something that you can Do Yourself – 100% for FREE! in much less time than you think… and 100x easier!!! In fact, there are lots of reasons why it is better to do it yourself!
- PR agencies are expensive and will charge you $10,000 per month
- Getting publicity is an incredibly valuable new skill
- You know your business better than anyone else
- You can repeat it again and again (for Free!) to get more clients
- PR agencies can be slow to react, as they have other clients to service
Do Any of These Sound Familiar to You?
- You are not getting calls to your business
- You believe if more people knew about you, you would get more business
- You have spent a small fortune on Facebook or Google Ads with no results
- You hired an SEO company who told you that search engine rankings would equal more clients, but instead, you heard the sounds of crickets…
- You have no idea where your next clients are coming from
- You have no idea how to separate yourself from your competition
- You have something important to share, but nobody seems to be listening
- You know that people pay brands more who have a ‘media celeb status’ (They will want to get to know you – and brag to others that you are ‘their friend’!)
Once you get a few stories out, journalists will go back to you, again and again…As we mentioned to you earlier… the media needs stories! In fact, they are begging for them. But it’s not only stories… the media also is looking for industry experts to comment on stories, share their perspectives and even give their advice! Unlike what many people believe, reaching out to journalists can be a pleasant experience! When you really think about it, you’re helping them to do their jobs by bringing stories to them!!! They should be thanking you (and probably will).[/vc_column_text]
Joanne is amazing! She is my PR guru! I have consistently had press all over Australia and internationally, I’ve been on tv on Sunrise and weekend shows, the news, in women’s magazines and interviewed on radio, all because I have her by my side! She has helped me build my brand over the last two years and is a professional powerhouse to work with. She’s awesome!
Suzi Dent – Mrs Earth Australia 2017, Keynote Speaker, Mentor & MC
“I Have Something Explosive To Share With You That Is Rare and Exclusive and Could Make Your Head Actually Spin!”
This can completely change your destiny, as you welcome in a brand new 2021!Like I discussed earlier, there are lots of reasons why it is better to do your own publicity yourself! And that is why I am doing something incredibly special… in fact, it is a first, where you stand to benefit in a massive way with a very unique opportunity! Firstly though, let me introduce to you my brand-new system: Publicity Power! It is the perfect system, if you want to get on TV, Radio and top Podcasts and in (local, national & world) newspapers and magazines and leading online publications… step-by-step!
Now… This is it… the ultra-amazing opportunity:Normally, quality training will cost between $3,000 – $10,000 And I will be charging that much in the future… But now… I am doing something VERY unique and exciting! I am pre-releasing Publicity Power – This means, that you will get the Publicity Power 6-Step System at a mere fraction of the price that it will be after it is officially released shortly.
How it works:I have completed Module 1 (out of 6)… When you order today, you will get instant access to Module 1. The remaining modules, I will create in conjunction with you and other members! This means you can choose to contribute and be involved, or simply wait and watch each module… It is the exact system that my staff and very young trainees use every day to get our clients in newspapers, glossy magazines, leading online publications and on television, top podcasts and radio! It is a seriously simple, foolproof system that will get you in the media if you follow the system! This means that I will be doing LIVE training with you, and creating the course around your exact questions… You will be amongst the first to enrol, join our community and finally take steps to a very prosperous 2021! Best of all, you can help us create the course because we will be creating it with YOUR feedback – so you will TELL US what you want to learn as we go! The benefit is that you will get all the knowledge you need to succeed. You will get instant access to Module 1. We will conduct live webinars to teach you LIVE, so we can get your feedback. If you can’t make any of the webinars, you will also receive the recordings – which is an added bonus. At $997, it represents massive value…. What would it mean for your business if you got explosive media coverage? How will your business change once you have this incredibly persuasive social proof? This course can pay for itself, over and over and over again… Once you gain these skills, you will have the skills to repeat this! Claim instant access to this incredible one-time offer that ends on: DATE HERE
Is it Your Time to Shine and Get the Recognition You Deserve for all your Hard Work?PLUS… You will also receive Lifetime Access to the Training and our thriving community! And at $997, it is such a small investment for the potential media you can achieve. We are now taking pre-orders so you can get earlier access RIGHT NOW!!!
And guess what? It’s universal!!!The great news is that my method is ONE SYSTEM to get publicity in:
- Television news, current affairs, morning shows (local, national or global)
- Newspapers (local, national or global)
- Top podcasts (local, national or global)
- Leading online publications (authority websites, blogs, news)
To one of the best PR agents and firms around, more wonderful exposure. Your passion is amazing and it shows with consistent results. To any business who doesn’t think they can afford exposure and a direct increase in customers, then don’t use PR. For those that want it, there is only one choice: Joanne Rahn at zanthii communications.
Andrew Barker, Chief Marketing and Sales Officer ANZ at Bartercard
“PR is second nature to Joanne. She explains the process quickly and easily and her work has resulted in excess of $1,000,000 of free media coverage for Friends With Dignity… She even taught me her system, which was incredibly simple! If you’re considering working with Jo, do it – you will be glad you did.”
Zoe Scharenguivel – Chief Operating Officer & Director, Friends With Dignity Australia
Get Started Now So You Can:
Skyrocket Your Business ProfitsI am serious. This happens all of the time… and it can happen overnight, so you will need to be ready after your story breaks. It’s excitement plus!
Avoid the PainLet’s be real for a second. If it’s not working, it’s not working. That’s fine as long as you 1) Realise the facts and 2) Take Action. Listen, if nothing changes, then nothing changes. It requires you to take the step and take control.
Gain a Reputation as the expertLet’s face it, if you don’t improve your businesses’ reputation, it is a sad (but very true) fact that you probably will continue to charge little and attract low-paying, high maintenance clients who sap you of every ounce of fun and excitement that you once had… Plus – (perceived) experts get paid the big bucks. Fact.
Lift To The Next LevelI must warn you, once you get ‘the media reputation’ it will force you to operate on a new level that you never knew existed! This is hard to explain, but after you get in the media, you’ll probably write to me saying you totally ‘get it’!
Do The Work You Love, Not LoatheYou will re-ignite your passion… There’s nothing more empowering than accepting the clients YOU want to work with. NO MORE begging for work, or being ‘talked down’ on price, YOU are the expert who is in demand. Just like people don’t negotiate the prices of a specialist surgeon, they also don’t negotiate with you.
More Time To Spend With Your Family Having FunThe major benefit of starting your business in the first place is to have free time. Now is the time to put yourself and your family first. You no longer accept being a slave to unappreciative, low-paying clients. That ends now – you have more media emails and phone calls to get back to who want your expert comments on a story, feature you in their glossy magazine or interview you on a leading podcast!
Personal EmpowermentYour friends and family will not recognize the ‘new and accomplished’ you! Strong, confident and in control – all while doing it with a satisfying smile on your face that no one can wipe away. Liberating yourself and your business will be the best decision that you ever made. You’ve got this!
You Now Do Business On Your TermsNo more wasted hours in meetings or on the phone with tyre kickers who try to beat you down on price until you are working for scraps! You have ONE WAY to do business and if someone wants your expertise, it will cost them to have your expertise to assist them!
Be Part of Something BiggerShare your story and connect with the community in a place where we are committed to helping one another. We leave no one behind, and all members give care and consideration because it is not just about learning a valuable new skill, it is about empowering ourselves, our businesses and our lives!
Click the button below to book a call with Joanne to see if her breakthrough new system will work for you!
“We used to get mediocre results in the media, but since Joanne has been helping us our results have increased 10 times! We couldn’t be happier! Joanne is a rare breed of PR expert who gets real-world results consistently.”
Marites Idea Novis – CEO, QFirst Property Investment Group & MFN Productions
Will Publicity Power work for me?You have probably heard of courses before that attempt to teach you, with outdated information, or based on a few media wins that the ‘entrepreneur’ has achieved, which is backed up by their ‘high profile mentors’ (who they have paid). These courses are generally accurate, but they miss a lot of the “secret PR sauce” which can make things more difficult.
Publicity Power is for you if:
You are an action-takerI am going to show you not only how to get into the media, but how it operates. A lot of the key is in the way you communicate, what you say, how you say it and who you say it to. I want to warn you – that this course can only work if you follow, and trust the program. If you follow and trust the process, there is no way that it cannot work for you! And, if you get stuck – we are here to help YOU in the community.
You want quality clientsOnce you understand how to identify your dream clients, then locate where they ‘hang-out’ and getting the right message to them is critical. The fact is that most people try to sell to broke people – and I hate to say this – but broke people can be a lot of work!!! It is really hard for me to say that, however, if I am going to train you, I must tell you the truth. If that comes at the cost of slightly damaging my reputation, so be it. In fact, there are many hard facts to swallow with PR, but if you want to get quality clients that pay well, and pay regularly, you simply must know the facts!
You’re not afraid to go outside your comfort zone to reach your big goalsTo get different results, we must operate in a way that we feel slightly uncomfortable. Ultimately, we believe that others believe in a certain way. The notion of us thinking we know what others are thinking, is ridiculous! We tell ourselves lies all the time! Once we move past these ‘self-imposed rules’, we can truly move our businesses ahead – in a BIG way!!! So get excited and get ready to finally shed the boring – time to move!!!
You have had enough of your competition getting the clientsYou have done the work, you have expertise in what you do, and yet your competition is reaping all the top-paying clients… You’re no longer going to accept this! You must get out from under the rock and reap the rewards that you deserve!
You, like us, want to get the recognition you deserveWhen you think of Richard Branson, Bill Gates, Steve Jobs, Mark Zuckerberg, you automatically think of the brands that they represent. At the heart of some of the most successful brands is an attractive character. The most critical mistake is people think you have to be physically attractive to be an attractive character. Wrong! I don’t think Ray Dalio will win a modelling competition (Sorry Ray, we love you, but you won’t!) The key is to be likeable – and there are simple persuasive ways to achieve this! Publicity Power helps small businesses and entrepreneurs not only raise their personal profile but their business profile as well… as sales professionals say “they must love you, your product and your services”. Publicity Power will show you how – and it’s simpler than you may have previously believed!
You need action in your business fast!Because you’re worth it. And you have a whole lot to add!
You have a message that needs to be heard…Whether you call it your purpose or calling, you may be an entrepreneur or business person that has a message that needs to get out… whether that be for charitable purposes, or even because you can’t stand someone in your industry selling inferior product to you. Whatever the reason, Publicity Power can help you reach your audience with the message you need them to hear!
I have worked with Joanne for many years through the fashion industry and with my Entertainment biz, EPIC Creations. She is always super friendly and a fantastic communicator and is very enthusiastic, making her an absolute dream to work with! Cannot recommend highly enough!” ?
Riely Alecia Saville – Creative Director, EPIC Creations
Top 6 Reasons Why Entrepreneurs Choose Publicity Power:
Get brand ‘celebrity status’There is nothing more rewarding that people wanting to do business with you, because you are a recognised figure in your industry.
Save thousands on expensive paid adsAvoid the rising costs of internet advertising on social networks like Instagram, Facebook, LinkedIn.
Build trust from your audienceThe crazy thing is that people will automatically trust you, once you have been in the media. This powerfull effect is a phenomina that shoul not be dismissed!
Become an authority in your industryOnce you’re in the media, you will become an authority in your industry. People will respect you and want to be associated with you.
Drive loads new leads and salesThis program is the complete top-to-bottom system to create irresistible pitch ideas, write captivating articles, and get your message shared far-and-wide to ultimately:
1. Grow your email list 2. Get new clients 3. Be seen as an expert.You’ll achieve all of that simply by sharing your story with the world. Deep down, I know you’ve got more to give. So give it, baby! You’ll discover how to let loose and fearlessly raise your voice…in a way that grows your business and impact like never before.
What’s the Alternative?I know you, me and everyone else are creatures of habit. Our bodies and minds return to comfort – especially when we are doing things that are new… this is our comfort zone! We retreat to our comfort zones when we face things we perceive as difficult, or will take too long or ‘too’ something else… there is the magnet to pull us back to the couch, our beds, or our social media… Everything great in life needs us to get out of our lazy comfort zones. Point blank, that’s the truth. I am extremely confident that you can do this. I am extremely confident you can do amazingly well. I want your biggest problem to run out of time from running your own empire, and fighting off the media with a stick! Believe, me… it’s within your reach. You got this! I know there are some hard truths to face, and that’s OK. I am here to be your coach and show you the door to the other side of what you have been doing in business is a large world of opportunity. All you have to do is walk through the door. So go ahead… Walk through that golden door, your future self will thank you for it.
“I have used publicists before without many results. Joanne has been incredibly helpful getting us in the media consistently… I don’t know how she does it, but she gets 3x the results in one-third of the time!”
Aarti Bajaj – CEO, Wild Dreamer Productions