But first, why should you listen to me?
Hi, my name’s Joanne… but you can call me Jo!
I’m the founder of Zanthii Communications – a successful PR agency. I have been in PR for over 20 years and secured tens of millions of dollars of free media for my clients on television, radio, top podcasts, magazines, and leading online publications.
Just a few of the media outlets are below…
Let’s get back to the causes of why it is getting harder and harder for entrepreneurs to get new clients…
Reason #1
Well, the first reason already has business owners shaking in their boots… The cost of advertising on Google, YouTube, Facebook and Instagram is going through the roof… it’s highly competitive, and the costs will continue to skyrocket! But it’s more than the ad cost and competition, making it hard to get new clients…Reason #2
People hate ads because they interrupt their online experience – how much attention do you give YouTube ads before you hit the “Skip” button… And how do you feel when ads interrupt your favourite TV program? Ads suck, don’t they? Some experts even say that “ad annoyance” damages your brand’s reputation and dread the negative ‘interruptive’ no ads. I hate being bombarded with advertising almost everywhere I go… You may be like countless other business owners and entrepreneurs and have spent a fortune on ads without results… Listen… ads are great, but one massive factor can make them fail repeatedly – if you don’t get this right, it will be like flushing money down the toilet… and digital marketing agencies WILL NOT tell you about this super-critical factor – because they would have to turn you away to fix it before you became their client! I will reveal the critical factor in just a minute… (once you know this, your ads will go overdrive!)Reason #3
They do what everyone else is doing… continually posting on Instagram, Facebook and LinkedIn – and get zero results or recognition. It’s like the blind leading the blind… It hardly seems fair… but the truth is that all the social media in the world will not help you without this critical factor! Why it’s not working:Secret #1:
There is one reason… and it is:- why ads don’t work,
- why the daily social media posts don’t work, and
- Why do some entrepreneurs drop their prices and then beg to get work?
It comes down to ONE WORD: Reputation.
Yes, entrepreneurs and their businesses must have a good reputation. Give me a second, and I will deep dive into this a little more because this is powerful…Secret #2:
People must know you, like you and trust you before they will buy! The ‘Know, Like, and Trust’ formula affects everything. We spoke about Those Skyrocketing ad costs earlier. Listen, I get it – you can’t change the costs of ads, but you can make them a LOT more effective… Once people know, like and trust you, they will not think your ads are intrusive or annoying! They will start engaging with your ads. If your ads are ineffective and cost you more than they make, it is likely because your business has not built a reputation (and therefore, no trust) in the market…Secret #3:
Many businesses fail because they pay for advertising to build their reputation. Then they wonder why they go broke before they bank! Avoid that common mistake. Instead, build your reputation first, and then advertise… NOT the other way around! The trouble is that a quality reputation usually takes a long time to establish. I will soon reveal how you can build your reputation overnight!Secret #4:
Where Some Businesses Go Completely WRONG!
When business owners need new clients and have no reputation in their market, it can lead them to commit ‘business suicide’. Let me explain… Business owners need new clients. Then, business owner reduces prices, expecting clients to flock to them instantly… But something else actually happens… They unwittingly attract clients with little or no money (I can almost guarantee it!!!) They also establish their reputation as ‘cheap’. This establishes the WRONG reputation, which clients with little money will know, like and trust you!Secret #5:
It would be best to target clients with money to pay you. The truth is that wealthy clients will avoid ‘cheap’ businesses because they perceive them as ‘the lower quality option’… The only thing that matters is how people perceive you and your business… and if you are perceived as ‘cheap’, you will:- Gain little or no respect.
- Work for a tiny fraction of what you’re worth.
- Attract clients who expect low prices.
- Spend your days preparing endless quotes and proposals that go nowhere.
- Have time-consuming meetings with prospects who say they “will get back to you” – but never do.
- Be constantly answering demanding clients.
- Take on work that you don’t want to do.
- Get clients who squeeze your time and energy so you have none left for your family!
How to Build Your Reputation Almost Overnight?
Yes, you can do Google reviews. The truth is that this still works. However, trust in the review sites is dropping dramatically… I missed to trust them when almost everyone has 5-star reviews! I am talking about the time-tested method to build your reputation fast:By Using the Power of FREE Publicity…
“Publicity is critical. A good PR story is infinitely more effective than a front-page ad.”
– Richard Branson –
Who Can Publicity Work For?
The true beauty of publicity is that it can work for any business, brand or person. For example, entrepreneurs, small businesses, online businesses, startups, influencers, trade businesses, retail, professional services, etc. Publicity can work for any size of business. Listen… You can seriously transform yourself and your business. The confidence you will gain after scoring publicity will be absolutely off the charts. Your friends and family will think you are a celebrity and are finally ‘kicking goals’, and your business will grow and grow!The Publicity Industry’s Dirty Little Secret…
There is a lot of charisma about the public relations industry, which probably stems from the old Madison Avenue days… when contacts and ‘media insiders’ were a massive part of the game… Not anymore!Secret #6:
NowThanks the digital age, you can cut out the go-between and do it yourself, 100% FREE! You can get publicity even if:- You’re not a writer
- You have no experience whatsoever
- You have no idea of what to say or email
- You have no idea where to find media contacts
- You think you or your business is too boring, too old, too fat, too embarrassed or ‘too’ anything else!
The Massive Benefits:
Powerful
No other method can add a shot of adrenaline to your business as quickly as publicity can. The media is compelling. Infomercial companies put ‘As Seen on TV’ labels on their product boxes because they know that being ‘on TV’ is highly persuasive! (even though the only time the product is ‘seen on TV’ is because they paid for a few 2 am timeslots) There is too much to gain by getting into the media – for example:- Getting recognized as an expert with features in big-name publications
- More clients who beg to work with you and who pay you handsomely for the privilege!
- Dramatically boost the value of your business
- Grow your email list with an avalanche of potential clients
- Get invited to industry functions and events
- Meet influencers and have industry icons and thought leaders share your work and insights
We spoke earlier about how important reputation is…
I am talking about the reputation where people must know, like and trust you… before they buy from you. You see, the most critical factor is not how you see yourself – it is how your target audience perceives you that’s important! What’s the difference? It is people’s perception of your business that counts. If people perceive your competitor’s business as the ‘best’, then that’s the truth (for them!). If you’re like many other outstanding businesses, and you have inferior competitors who are ‘making bank’, they are likely to have built a reputation in the market. And the fastest way, hands-down, to build a reputation of trust is through the media. I mean, one story can quickly build the reputation you need OVERNIGHT! For example, I successfully pitched a story about a little-known Australian beauty pageant to Channel 10’s The Project, with the angle that the pageant embraced inclusivity and diversity. When the 5-minute 30-second segment aired, the beauty pageant’s website crashed due to the number of pageant hopefuls wishing to sign up! Imagine how much trust and credibility you will have if you get your business in your local newspaper, the Today Show, or Forbes! While trust and credibility is the reason why your competitors are winning…There’s a MUCH bigger psychological game at play!
Let me explain… To form a belief about a business or person, our brains create a response based on our past experiences, emotions, memories and stories we hear from others – I call this ‘brain work’… When we need to decide on something, our brains will take those factors and calculate whether that is good or bad / yes or no… For example, what do you think if I say “used car salesman”? Your brain creates a response. If you negatively respond to “used car salesman”, it will take you a lot of ‘brain work’ to change that belief. But there is one thing that can decide for you before you need to do brain work. It’s called social proof. Social proof is a massive shortcut for ‘brain work’ because the people that trust have already taught us. It is why we trust a doctor – as soon as we see the lab coat and stethoscope, we don’t need to do ‘brain work’ to review their medical degree and experience… we trust them immediately… It’s the same way that we trust experts being interviewed on the Today Show, CNN or in the Australian Financial Review… we don’t have to think, thanks to social proof! There is no better driver of social proof than Free Publicity in the media. There’s something else. The media also does something else that adds to social proof… Remember we said that for people to buy, they must know, like and trust you? When you appear in the media, you gain the ‘celebrity effect’, which causes people to want to know you and your friends and even buy from you… You’d probably do it if Smith asked you to buy from him because we LOVE celebrities! I mean, the most famous family in the world are known for nothing other than being in the media… you know who I’m talking about.The fact is that media has that double-bang effect:
- Social proof, and
- Celebrity status.
What does this mean?
Once you get in the media, people will likely know, like and trust you!!! And therefore, more likely to:- beg YOU to do their work
- pay WHAT YOU’RE WORTH, and
- tell their friends that you’re their friend and REFER business to you!
- Invite you to parties and events.
Want to know the best part?
Once you even get ONE media win, your business can capitalize on that for years and years!!! However, when ads are gone, they’re gone… Also, once you get into the media, it is the ULTIMATE content to share on Social Media. I call this the publicity multiplier effect… Also, think about how you will feel when people start talking to you like a celebrity in your industry! I am not talking about broad market ‘Kardashian status’…. I am talking about “Industry celebrity status.”My stunning realization
As I was growing my PR agency, more and more businesses were approaching me, and the busier my agency was getting…, the less time I had to train employees (a classic example of working in my business and not on my business)… The problem was that the ‘traditional method’ for getting publicity that they teach at University was inefficient and outdated… I could not afford all of the extra time… So I decided to distil all of the knowledge I gained from University (a degree that cost $60,000) and my 20 years of experience getting free publicity for countless businesses into a simple, step-by-step method… that is FOOLPROOF! Everything from finding an angel, how to write a media release, creating a PR Schedule, getting in touch with journalists quickly, and so much more! After 12 months of tweaking and refining, BANG! I nailed it…Discover How Joanne’s Revolutionary, New System Can Get FREE Publicity for Your Business – at a Fraction of the Costs of Expensive PR Agencies.
“If I were down to my last dollar, I would spend it on public relations.”
– Bill Gates –
A New, FOOLPROOF 6-Step System to Get Free Publicity For Your Business… It was brilliant… I was able to train new staff in days – not weeks!!! The best thing about the system is that one of my trainees, who was 17 years old, fresh out of high school, took my system and got results by herself!!! That’s when I knew I was onto something…. The fact that I found a cost-effective way for businesses to profit in ways that have been previously difficult and expensive was enough for me to create this uniquely simple Training – with the support of an online community… I am very proud to say that it is a system that teaches you the practical steps to get results in just 30 days or less!“Are You Ready to Discover How You Can Finally Get Paid What You Are Worth And Have Time To Spend With Your Family That They Deserve?”
Firstly, I will tell you the ‘Dirty Little Secret’ of PR Agencies…
Secret #7:
It is as easy as pie… As I have already mentioned, PR is something that you can Do Yourself – 100% for FREE! in much less time than you think… and 100 more accessible!!! There are lots of reasons why it is better to do it yourself!- PR agencies are expensive and will charge you $10,000 per month
- Getting publicity is a precious new skill
- You know your business better than anyone else
- You can repeat it again and again (for Free!) to get more clients
- PR agencies can be slow to react, as they have other clients to service
Do Any of These Sound Familiar to You?
- You are not getting calls to your business
- You believe if more people knew about you, you would get more business
- You have spent a small fortune on Facebook or Google Ads with no results
- You hired an SEO company who told you that search engine rankings would equal more clients, but instead, you heard the sounds of crickets…
- You have no idea where your following clients are coming from
- You have no idea how to separate yourself from your competition
- You have something important to share, but nobody seems to be listening
- You know that people pay brands with a ‘media celeb status’ (They will want to get to know you – and brag to others that you are ‘their friend’!)
Once you get a few stories out, journalists will go back to you repeatedly…
As we mentioned to you earlier… the media needs stories! They are begging for them. But it’s not only stories… the media is also looking for industry experts to comment on stories, share their perspectives, and even give their advice! Unlike what many people believe, reaching out to journalists can be a pleasant experience! When you think about it, you’re helping them to do their jobs by bringing stories to them!!! They should be thanking you (and probably will).[/vc_column_text]Discover How Joanne’s Revolutionary, New System Can Get FREE Publicity for Your Business – at a Fraction of the Costs of Expensive PR Agencies.
Joanne is amazing! She is my PR guru! I have consistently had press all over Australia, and internationally; I’ve been on TV on Sunrise and weekend shows, in the news, in women’s magazines and interviewed on the radio, all because I have her by my side! She has helped me build my brand over the last two years and is a professional powerhouse to work with. She’s awesome!
Suzi Dent – Mrs Earth Australia 2017, Keynote Speaker, Mentor & MC
“I Have Something Explosive To Share With You That Is Rare and Exclusive and Could Make Your Head Spin!”
This can completely change your destiny as you welcome in a brand new 2021!
As I discussed earlier, there are many reasons why it is better to do your publicity yourself! And that is why I am doing something extraordinary… in fact, it is a first, where you stand to benefit massively with a unique opportunity! Fourth, let me introduce you to my brand-new system: Publicity Power! It is the perfect system if you want to get on TV, Radio and top Podcasts and in (local, national & world) newspapers and magazines and leading online publications… step-by-step!Now… This is it… the ultra-amazing opportunity:
Typically, quality training will cost between $3,000 – $10,000 And I will be charging that much in the future… But now… I am doing something VERY unique and exciting! I am pre-releasing Publicity Power – This means that you will get the Publicity Power 6-Step System at a mere fraction of the price that it will be after it is officially released.How it works:
I have completed Module 1 (out of 6)… When you order today, you will get instant access to Module 1. The remaining modules, I will create in conjunction with you and other members! You can contribute and be involved, or wait and watch each module… It is the exact system that my staff and very young trainees use daily to get our clients in newspapers, glossy magazines, leading online publications and on television, top podcasts and radio! It is a straightforward, foolproof system that will get you in the media if you follow it! This means I will be doing LIVE training with you and creating the course around your exact questions… You will be amongst the first to enrol, join our community and finally take steps toward a very prosperous 2021! Best of all, you can help us create the course because we will be creating it with YOUR feedback – so you will TELL US what you want to learn as we go! The benefit is that you will get all the knowledge you need to succeed. You will get instant access to Module 1. We will conduct live webinars to teach you LIVE so we can get your feedback. If you can’t make any webinars, you will also receive the recordings – a bonus. At $997, it represents massive value…. What would it mean for your business if you got explosive media coverage? How will your business change once you have this incredibly persuasive social proof? This course can pay for itself, over and over and over again… Once you gain these skills, you will have the skills to repeat this! Claim instant access to this incredible one-time offer that ends on DATE HERE.Is it Your Time to Shine and Get the Recognition You Deserve for all your Hard Work?
PLUS… You will also receive Lifetime Access to the Training and our thriving community! And at $997, it is such a small investment for the potential media you can achieve. We are now taking pre-orders so that you can get earlier access RIGHT NOW!!!And guess what? It’s universal!!!
The great news is that my method is ONE SYSTEM to get publicity in:- Television news, current affairs, and morning shows (local, national or global)
- Newspapers (local, national or global)
- Top podcasts (local, national or global)
- Leading online publications (authority websites, blogs, news)
Discover How Joanne’s Revolutionary, New System Can Get FREE Publicity for Your Business – at a Fraction of the Costs of Expensive PR Agencies.
More wonderful exposure to one of the best PR agents and firms around. Your passion is impressive and it shows with consistent results. To any business that doesn’t think they can afford exposure and a direct increase in customers, then don’t use PR. For those that want it, there is only one choice: Joanne Rahn at zanthii communications.
Andrew Barker, Chief Marketing and Sales Officer ANZ at Bartercard
“PR is second nature to Joanne. She explains the process quickly and easily, and her work has resulted in more than $1,000,000 of free media coverage for Friends With Dignity… She even taught me her system, which was incredibly simple! If you’re considering working with Jo, do it – you will be glad you did.”
Zoe Scharenguivel – Chief Operating Officer & Director, Friends With Dignity Australia
Get Started Now So You Can:
Skyrocket Your Business Profits
I am serious. This happens all the time… and can happen overnight, so you must be ready after your story breaks. It’s excitement plus!Avoid the Pain
Let’s be honest for a second. If it’s not working, it’s not working. That’s fine if you 1) Realize the facts and 2) Take Action. Listen, if nothing changes, then nothing changes. It requires you to take the step and take control.Gain a Reputation as an expert.
Let’s face it: if you don’t improve your business’s reputation, it is a sad (but very true) fact that you probably will continue to charge little and attract low-paying, high-maintenance clients who sap you of every ounce of fun and excitement that you once had… Plus – (perceived) experts get paid the big bucks. Fact.Lift To The Next Level
I must warn you that once you get ‘the media reputation’ will force you to operate on a new level you never knew existed! This is hard to explain, but after you get in the media, you’ll probably write to me saying you totally ‘get it’!Do The Work You Love, Not Loathe
You will re-ignite your passion… There’s nothing more empowering than accepting the clients YOU want to work with. NO MORE begging for work, or being ‘talked down’ on price, YOU are the expert in demand. Just like people don’t negotiate the prices of a specialist surgeon, they also don’t negotiate with you.More Time To Spend With Your Family Having Fun
The primary benefit of starting your business in the first place is to have free time. Now is the time to put yourself and your family first. You no longer accept being a slave to unappreciative, low-paying clients. That ends now – you have more media emails and phone calls to get back to those who want your expert comments on a story, feature you in their glossy magazine or interview you on a leading podcast!Personal Empowerment
Your friends and family will not recognize the ‘new and accomplished’ you! Strong, confident and in control – all while doing it with a satisfying smile on your face that no one can wipe away. Liberating yourself and your business will be the best decision that you ever made. You’ve got this!You Now Do Business On Your Terms
No more wasted hours in meetings or on the phone with tyre kickers who try to beat you down on price until you are working for scraps! You have ONE WAY to do business, and if someone wants your expertise, it will cost them to have your expertise to assist them!Be Part of Something Bigger
Please share your story and connect with the community in a place where we are committed to helping one another. We leave no one behind, and all members give care and consideration because it is not just about learning a valuable new skill, it is about empowering ourselves, our businesses and our lives!Click the button below to book a call with Joanne to see if her breakthrough new system will work for you!
Discover How Joanne’s Revolutionary, New System Can Get FREE Publicity for Your Business – at a Fraction of the Costs of Expensive PR Agencies.
“We used to get mediocre results in the media, but since Joanne has been helping us, our results have increased ten times! We couldn’t be happier! Joanne is a rare breed of PR expert who gets real-world results consistently.”
Marites Idea Novis – CEO, QFirst Property Investment Group & MFN Productions
Will Publicity Power work for me?
You have probably heard of courses before that attempt to teach you, with outdated information, or based on a few media wins that the ‘entrepreneur’ has achieved, which is backed up by their ‘high profile mentors’ (who they have paid). These courses are generally accurate, but they miss a lot of the “secret PR sauce”, which can make things more difficult.Publicity Power is for you if:
You are an action-taker
I am going to show you not only how to get into the media, but how it operates. A lot of the key is in the way you communicate, what you say, how you say it and who you say it to. I want to warn you – that this course can only work if you follow, and trust the program. If you follow and trust the process, there is no way that it cannot work for you! And, if you get stuck – we are here to help YOU in the community.You want quality clients.
Once you understand how to identify your dream clients, locating where they ‘hang out’ and getting the right message to them is critical. The fact is that most people try to sell to broke people – and I hate to say this – but broke people can be a lot of work!!! It is tough for me to say that; however, if I am going to train you, I must tell you the truth. If that comes at the cost of slightly damaging my reputation, so be it. There are many hard facts to swallow with PR, but if you want to get quality clients that pay well and pay regularly, you must know the facts!You’re not afraid to go outside your comfort zone to reach your big goals.
To get different results, we must operate in a way that we feel slightly uncomfortable. Ultimately, we believe that others believe in a certain way. The notion of us thinking we know what others are thinking is ridiculous! We tell ourselves lies all the time! Once we move past these ‘self-imposed rules’, we can truly move our businesses ahead – in a BIG way!!! So get excited and ready to shed the boredom – it is time to move finally!!!You have had enough of your competition getting the clients
You have done the work, you have expertise in what you do, and yet your competition is reaping all the top-paying clients… You’re no longer going to accept this! You must get out from under the rock and reap the rewards you deserve!You, like us, want to get the recognition you deserve
When you think of Richard Branson, Bill Gates, Steve Jobs, and Mark Zuckerberg, you automatically think of the brands they represent. An attractive character is at the heart of some of the most successful brands. The most critical mistake is people think you must be physically attractive to be an attractive character. Wrong! I don’t think Ray Dalio will win a modelling competition (Sorry Ray, we love you, but you won’t!) The key is to be likeable – and there are simple, persuasive ways to achieve this! Publicity Power helps small businesses and entrepreneurs raise their personal and business profiles as well… as sales professionals say, “they must love you, your product and your services”. Publicity Power will show you how – and it’s simpler than you may have previously believed!You need Action in your business fast!
Because you’re worth it, and you have much to add!You have a message that needs to be heard…
Whether you call it your purpose or calling, you may be an entrepreneur or business person with a message that needs to get out… whether that be for charitable purposes or even because you can’t stand someone in your industry selling inferior products to you. Whatever the reason, Publicity Power can help you reach your audience with the message you need them to hear!Discover How Joanne’s Revolutionary, New System Can Get FREE Publicity for Your Business – at a Fraction of the Costs of Expensive PR Agencies.
I have worked with Joanne for many years through the fashion industry and with my Entertainment biz, EPIC Creations. She is always super friendly, a fantastic communicator, and enthusiastic, making her an absolute dream to work with! Cannot recommend highly enough!”?
Riely Alecia Saville – Creative Director, EPIC Creations
Top 6 Reasons Why Entrepreneurs Choose Publicity Power:
Get brand ‘celebrity status’
Nothing is more rewarding than people wanting to do business with you because you are a recognized figure in your industry.Save thousands on expensive paid ads.
Avoid the rising costs of internet advertising on social networks like Instagram, Facebook, and LinkedIn.Build trust from your audience.
The crazy thing is that people will automatically trust you once you have been in the media. This powerful effect is a phenomenon that should not be dismissed!Become an authority in your industry.
Once you’re in the media, you will become an authority in your industry. People will respect you and want to be associated with you.Drive loads of new leads and sales.
This program is the complete top-to-bottom system to create irresistible pitch ideas, write captivating articles, and get your message shared far and wide to ultimately:1. Grow your email list 2. Get new clients 3. Be seen as an expert.
You’ll achieve that simply by sharing your story with the world. Deep down, I know you’ve got more to give. So give it, baby! You’ll discover how to let loose and fearlessly raise your voice…in a way that grows your business and impact like never before.What’s the Alternative?
I know you, me, and everyone else are creatures of habit. Our bodies and minds return to comfort – especially when we are doing new things… this is our comfort zone! We retreat to our comfort zones when we face things we perceive as complex, or will take too long or ‘too’ something else… there is the magnet to pull us back to the couch, our beds, or our social media… Everything great in life needs us to get out of our lazy comfort zones. Point blank, that’s the truth. I am highly confident that you can do this. I am extremely confident you can do amazingly well. I want your most significant problem to run out of time from running your empire, and fighting off the media with a stick! Believe, me… it’s within your reach. You got this! I know there are some hard truths to face, and that’s OK. I am here to be your coach and show you the door to the other side of what you have been doing in business is a large world of opportunity. All you have to do is walk through the door. So go ahead… Walk through that golden door, your future self will thank you.Discover How Joanne’s Revolutionary, New System Can Get FREE Publicity for Your Business – at a Fraction of the Costs of Expensive PR Agencies.
“I have used publicists before without many results. Joanne has been incredibly helpful getting us in the media consistently… I don’t know how she does it, but she gets 3x the results in one-third of the time!”
Aarti Bajaj – CEO, Wild Dreamer Productions
Discover How Joanne’s Revolutionary, New System Can Get FREE Publicity for Your Business – at a Fraction of the Costs of Expensive PR Agencies.