Trade Mark Search Tips
[lwptoc] Trade Mark Register Search You can register your trade mark with IP Australia. I recommend registering your trade mark because the register constitutes proof of ownership. I will discuss trade marks in more detail in a later chapter. To...
Naming Your Company
There are a few things to consider when registering a company name. Firstly, what do you want to call it? You need to be strategic. If you intend to create a range of products, then name your company with a...
Getting the Right Company Structure
In this section, when I speak about a company, I am referring to a proprietary company – not a public company such as Telstra, BHP or Coca Cola Amatil. Firstly, I do not recommend registering as a sole trader business...
MVP vs Prototyping Method
We will speak about creating your minimum viable product (MVP) later. Right now, you’re still in research stage. So I recommend creating a prototype before the MVP because there is so much to learn. Although I speak about prototyping in...
The Ultimate Guide of How to Write a Business Plan – Fast!
[lwptoc] Peter Skarzynski and Rowan Gibson’s definition of a business model is “a conceptual framework for identifying how a company creates, delivers and extracts value”. The duo propose five components of a business model: Who do we serve? – Market segment(s) and...
6 Competitive Advantage Strategies to Get the Edge in Business
[lwptoc] Separating yourself from the competition is critically important and therefore deep diving in this section is essential. In the Lean Canvas section we discussed the importance of your unique value proposition. Your value proposition is so important, that it...
The Top 7 Revenue Models
What is a Revenue Model? A revenue model is the way that a business charges customers for its products or services. While many businesses have more than one revenue model, if you are starting a business, you should start with...
This Business Strategy Can Destroy Your Competition
“All failed companies are the same, they fail to escape competition” Peter Theil – Founder of PayPal Competitors. To be successful in business, you’ll need to determine how your company will provide a competitive advantage over your competitors. If your...
How to do Market Research Properly
According to CB Insights, 42% of startups fail due to no market need for the product or service. I am sure that it would be the same problem for normal businesses. I believe taht this number that would be significantly...
The 3 People You’ll Find in a Startup
OK, so you got your heart set on a startup? I guess I better tell you what to expect. But first, you’d best get acquainted with the 3 primary people involved in startups. Allow me to introduce them to you....