5 Reason Why Publicity is More Effective Than Social Media
Social media is a great way to get the word out about your business and its offerings. However, there’s an even better approach that takes a bit more work and planning but delivers much bigger returns. With a little work...
A Structured Blueprint for Success
READY FROM DAY 1: Technological transformation is the new norm. Business models are continuously being redefined. New companies launch and fail on a daily basis. If giant corporations like Blockbuster or Nokia haven’t managed to survive disruption, how can startups...
6 Stages of a Startup
Let’s take a look at the Start-Up and Scale system and the stages that are involved. As you are likely aware, it easier to reach your goals if you have a system of how to get there. That is why...
Trade Mark Search Tips
[lwptoc] Trade Mark Register Search You can register your trade mark with IP Australia. I recommend registering your trade mark because the register constitutes proof of ownership. I will discuss trade marks in more detail in a later chapter. To...
Naming Your Company
There are a few things to consider when registering a company name. Firstly, what do you want to call it? You need to be strategic. If you intend to create a range of products, then name your company with a...
Getting the Right Company Structure
In this section, when I speak about a company, I am referring to a proprietary company – not a public company such as Telstra, BHP or Coca Cola Amatil. Firstly, I do not recommend registering as a sole trader business...
MVP vs Prototyping Method
We will speak about creating your minimum viable product (MVP) later. Right now, you’re still in research stage. So I recommend creating a prototype before the MVP because there is so much to learn. Although I speak about prototyping in...
The Ultimate Guide of How to Write a Business Plan – Fast!
[lwptoc] Peter Skarzynski and Rowan Gibson’s definition of a business model is “a conceptual framework for identifying how a company creates, delivers and extracts value”. The duo propose five components of a business model: Who do we serve? – Market segment(s) and...
6 Competitive Advantage Strategies to Get the Edge in Business
[lwptoc] Separating yourself from the competition is critically important and therefore deep diving in this section is essential. In the Lean Canvas section we discussed the importance of your unique value proposition. Your value proposition is so important, that it...
The Top 7 Revenue Models
What is a Revenue Model? A revenue model is the way that a business charges customers for its products or services. While many businesses have more than one revenue model, if you are starting a business, you should start with...