Search Engine Optimization Guide
There is no better way to get long-term traffic than with search engine optimization (SEO). In this article, we cover the basics of search engine optimization and discuss link building for backinks, optimizing your website or blog and the steps that you need to take to get your website to rank in the search engine page results (SERPS).
One of the best ways to get free traffic to your website is by ranking your website in search engines. Once ranked, it allows your website to be found ahead of your competitors by people are searching for information on Google.
Search engine optimization or SEO is the process of making your website appear higher in the search engine results pages (SERPS).
Broadly, SEO can be broken into two key areas:
- On-page optimization
- Off-page optimization
As the name suggests, on-page optimization refers to the optimization that is performed on the website’s pages. For example, Title Tags, internal linking, sitemaps, and keyword density.
As you may have already guessed, off-page optimization refers to any optimization that is performed off the website. Predominantly, this refers to link building and mentions.
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