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One of the best ways to get free traffic to your website is by ranking your website in search engines. Once ranked, it allows your website to be found ahead of your competitors by people searching for information on Google. Search engine optimization or SEO is the process of making your website appear higher in the search engine results pages (SERPS). Broadly, SEO can be broken into two key areas:
  • On-page optimization
  • Off-page optimization

On-Page Optimization

As the name suggests, on-page optimization refers to the optimization that is performed on the website’s pages. For example, Title Tags, internal linking, sitemaps, and keyword density.

Off-Page Optimization

As you may have already guessed, off-page optimization refers to any optimization that is performed off the website. Predominantly, this refers to link building and mentions.

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