People have been saying that email marketing is going to be less effective in the coming years. The statistics to suggest otherwise. BtoB Magazine’s study found 59% of business to business marketers said that email is the most effective revenue channel.
In this section, I am going to talk about email marketing, as opposed to the daily sending emails you perform from your office email.
Email marketing has two broad methods of delivery. They are broadcast email and automated email. Broadcast email is an email that you would send periodically to existing customers and prospects about your company, recent industry news and new product or service features. These types of emails are called newsletters.
On the other hand, you have automated email marketing. This form of email marketing sends a sequence of emails automatically after users ‘opt-in’ for a free report, video or course, cheat sheet, checklist or business guide that you offer. Most people call these email sequences, auto-response emails, or more commonly; autoresponders.
You will need a service that sends newsletters and autoresponders. I have used many of the leading platforms on the market, and they are many comparable brands such as Aweber, GetResponse and Mailchimp.
My email marketing weapon of choice is ActiveCampaign. This service is a cut above, in my opinion, because of its features and its ease of use. ActiveCampaign allows you to build autoresponder campaigns visually. You can add all sorts of conditions and also segment audiences easily. You can also use pre-made automation sequences which save loads of time.